

AMEA Campaign
Stigma Reduction of Mental Health and Substance Use in San Diego’s African, Middle Eastern and Asian Refugee and Immigrant Communities
About the Campaign
The AMEA campaign is a project of the San Diego Refugee Communities Coalition (SDRCC) focusing on Stigma Reduction of Mental Health and Substance Use within African, Middle Eastern and Asian (AMEA) refugee and immigrant communities.
The campaign is funded by the Public Health Institute (PHI), as part of the State of California’s Children & Youth Behavioral Health Initiative’s (CYBHI) Public Education and Change Campaign, in partnership with California Department of Public Health (CDPH).


Goals
Transform Norms, Beliefs, & Behaviors
Change norms and beliefs among refugee, immigrant, and migrant (RIM) communities that hinder the development of internal assets (i.e. self-reflection, self-confidence, self-compassion) within youth to prevent substance use, suicide, incarceration, and relationship violence.
Address Structural Inequities that Impact Wellbeing
Ensure that youth from RIM communities have equal access to publicly funded behavioral health education, prevention, early intervention, and treatment services.
Capacity-building for Sustainability
Enhance behavioral health services by building the capacity of seven ethnic-community based organizations to co-design and deliver culturally and linguistically appropriate public health campaigns.


Strategies

Implementation & Social Integration

Education & Awareness

Community Engagement

Children & Adolescents

Sensitivity & Inclusivity
Projects
REACH Competition with AjA Project
Resources
Community Resource Toolkit
Resources in 10 Languages
The AMEA Campaign offers a Community Resource Toolkit that has been translated into 10 languages including: English, Arabic, Dari, Pashto, Somali, Swahili, Tigregna, Nuer, Karen, and Amharic.



